why the logo of any brand is important

To design a logo is important to have a very good knowledge of graphics, the management of colors, geometric shapes, communication, etc. A logo has to talk a lot about a few elements. It is not a symbol to describe the business. It is an identifying element which reflects the attitudes and values of a company. It is difficult to build only a method to design a logo. There are two levels, first, the research level and, second, the design level.