Choosing between SEO (Search Engine Optimization) and content marketing isn't necessarily about which is better overall, but rather about how they complement each other and fit into your specific goals.
SEO is about visibility and reaching more people while content marketing provides a particular value to the audience. The goal is to rank higher in search engines like Google so users can find your site more easily.
What it does: Content marketing is like the engaging story on your website – it could be blog posts, videos, or social media updates.