The Ultimate Guide to Conversion Rate Optimization for Businesses

Before diving into CRO, it’s crucial to understand what conversion rate means. It’s the ratio of site visitors who perform a target action, like purchasing a product. For instance, if 1000 people visit your site and 50 buy something, the conversion rate is 5%. CRO aims to boost the percentage of visitors who complete actions, helping maximize existing traffic’s value and improving business outcomes.