The SmallSEOTools is one of the biggest free SEO tools
provider. Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total
number of words on the page. Keyword density play a vital
role in impacting SEO of the websites. As per Keyword density report of Mynthra in Figure 2, both “shopping” and “online” is available in the top 3 single keyword and “online
shopping” is available in the first among the top 3 double
keyword. As per Keyword density report of Amazon in Figure 3, “shop” is available in the top 3 single keyword and
“shop online” is available twice in top 3 triple keyword. As
per Keyword density report of Nautica in Figure 2, “shop” is
available in the top 3 single keyword and “shop” is available
in top 3 double keyword. The keyword density report helps
us to relate the reason for being www.myntra.com in the top
result of first result page, www.amazon.in website in the
third result page and www.nautica.com in the last result
page of Google search engine for the keyword phrase “Online shopping sites in India”. The website should be carefully designed and coded with various SEO friendly techniques [6].

Search Engine Marketing Management (SEMM) integrates
a marketing management process that promotes the position
of the website’s products or services towards the beginning
of the search result in SERP which in turn increases its
business. [5] SEM relates to the inclusion of all SEO
activities but focuses on return on investment (ROI), instead
of relevant traffic building. SEM also integrates organic
SEO and paid SEO. Social Media Marketing uses one or
several social media channels to engage with customers,
build relationships, and then sell our products or services