Organisational change in ecommerce
Organizing for eBusiness ± both in terms of
appropriate organizational behaviors as well
as for effective organizational designs ± is an
activity that many established retailers have
tended to neglect. Yet is the solution as
simple and as straightforward as Jupiter
suggests? If it were, then the somewhat
The complacent comment below would make a
a convincing argument for traditional
businesses poised to invest in e-commerce