Literature review in search engine optimization

With the increase in a number of websites, the search engine
is of very high importance as it helps in finding and
identifying the most relevant of the websites. [4] Search
engine uses a crawler to collect the data from the websites
which eventually helps in indexing and ranking of the
websites. [4,1] As explained by the author with the reference
of the current scenario, The implementation of the design
and working of the search engine can be done using various
algorithms, the Page Ranking Algorithm being one of them.
The page ranking is classified into two types, namely toolbar
page rank, and actual page rank. The paper also explains the
concept of ‘The Bucket Theory’ i.e. the ranking of a website
is based on the ranking of its web pages