Author: mark10

B2B marketing relies on understanding customer needs and preferences, which predisposes these campaigns to success and the sustainability of long-term relationships. Working with the Internet of Things, B2B marketers can... Read More

If you’re a corporate marketer whose job is to get a B2B marketing message in front of a global audience, is the structure of your agency’s network really of importance... Read More

The digital landscape is a fluid place rather than a stable entity. Modern digital marketing is as dynamic as its media—every year, a new platform is created, user behavior changes and marketing... Read More

Marketing analytics is not just an investment in the collection of data; it’s an investment in understanding and delivering value to the customer, which is central to the success of any... Read More

The digital landscape is a fluid place rather than a stable entity. Modern digital marketing is as dynamic as its media—every year, a new platform is created, user behavior changes and marketing... Read More

Ashleigh, before we dive into the discussion, could you please share a bit about your professional background and role as CMO at RainFocus? I started my career in marketing 15 years... Read More

A.J., it’s a pleasure to have you with us. Before we dive into our discussion on SGE and Custobots, could you share a bit about your journey as the VP... Read More

In the age-old art of marketing, digital terrain is forging a new method for brands to interact with consumers. As we look forward to 2024, the engagement of consumers in... Read More

Building a strong online presence is no longer optional now. Everyone from small businesses to large giants is trying to make up for the instant attention in a congested arena,... Read More

In today’s hyper-connected and increasingly data-driven world, the pursuit of a comprehensive understanding of consumers continues to be the holy grail for businesses eager to deliver exceptional customer experiences and stay ahead... Read More