Every successful campaign rests on solid foundations. The four Ps — product, price, place, and promotion — remain timeless tools that help businesses organize their efforts. Segmentation, targeting, and positioning (STP)... Read More
Every successful campaign rests on solid foundations. The four Ps — product, price, place, and promotion — remain timeless tools that help businesses organize their efforts. Segmentation, targeting, and positioning (STP)... Read More